I was watching TV the other day and noticed a commercial for a company named HughesNet. The video is below:

In the video we see an advertisement explaining how one can get high-speed Internet all the way out in the country. I don’t think it will be difficult for anyone reading this to make a connection to the pastoral topics we’ve been discussing in class. It seems as though this commercial was made as a parody just for us.

The first thing that instantly strikes me in the commercial is the first line, “When you live out here it’s easy to get connected to nature, other things not so much.” But it seems as though to me the whole reason to live in the middle of nowhere is so that you get away from everything. This reminds me of Thoreau’s “Economy” that we discussed in class a little over a week ago. In this he takes an escape to a cottage down the road from a semi populated village. Although he considers himself immersed in nature he still would takes weekend trips to go see his colleagues in town. The relation I see here is that with the ability of HughesNet even if one lives in isolation from the rest of the world they still of a portal in which to get in touch with whats happening in the rest of world. Obviously the internet has made the world significantly smaller but when one hopes to be away from modern culture by escaping to the country why would they yearn to get back in touch with it?

I don’t believe I would have given the commercial a second thought had I not taken this class. In fact the only reason I probably would have ever remembered it is because of the good-looking girl in the video. It is interesting that with modern technology it seems as though there is no longer any true pastoral retreats or lifestyles.





One thought on “

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