When I walked into the grocery store the other day I was overwhelmed by how much the organic food section had grown since last time I had noticed it. What used to be a section or an aisle or food is now taking up almost a third of the store. When it comes to choosing something as simple as milk and eggs you now have organic and cage-free varieties selling right next to the competitors. All of hype over organic foods got me wondering, do consumers really know what they are purchasing or are they so taken by the idea of organic that they will buy anything that claims to be natural or organic?
Organic foods have been one of the hot new trends in the food industry over the past several years. Despite the ailing economy, and the fact that organic foods can carry a price tag equal to double that of its conventional competitor, the organic industry is continuing to grow. But when it comes to the decision of organic or not, consumers must ask themselves, what am I paying twice the amount of money for and is it really worth the hefty price tag?