XS Energy Drinks boast no sugar, no carbs, only 8 calories and no contain no artificial ingredients such as aspertame! They are also available in thirteen delicious flavors!
Over the past few years the “green” trend has really started to spike here in the U.S. More and more consumers are flocking to products that advertise being natural or organic. The other day we read an excerpt from “The Omnivore’s Dilema” in which Michael Pollan argues that people buy natural and organic products to “engage in authentic experiences and are imaginatively enacting a return to a utopian past with the positive aspects of modernity intact.” This recent trend has provided a pastoral gateway to provide consumers with the types of natural and organic products which they desire. Pollan claims that just the word “organic” has “proved to be one of the most powerful words in the supermarket” and organic products are an “11 billion dollar industry that is one of the fastest growing sectors of the food economy.”
As an entrepreneur and business owner, I am constantly seeking products to market and ways to reach the consumers who want to buy them. Health, fitness and weight management is one of the fastest growing industries in America right now with nutrition and diet supplements. The marriage of this industry along with the newly popular “natural” industry has proven to be the best combination since peanut butter and jelly collaborated into one jar! Sometimes I feel like I’m riding the gravy train with biscuit wheels!
LOC cleaning products contain no harmful chemicals, only natural ingredients!
The top-left picture for example, shows the XS brand of energy drinks that I sell. You have probably seen me drinking one every day at the beginning of class. They have no carbs and no sugar which is great for people who struggle with type two diabetes like myself, and only 8 calories. They also do not contain aspertame, or any other artificial ingredients. These drinks are very popular amongst both young athletes, diabetics and the baby boomers who are becoming more and more health conscious as well as the growing amount of consumers who are looking for something “natural.”
The picture to the right showcases a few examples of the cleaning supplies that I also sell. Notice how every bottle has a “green” theme to it, drawing the consumer in. This of course is a marketing tool used to enhance the fact that the products are “green” and “natural,” but most of the consumers who buy these products don’t care much about what the label looks like. What they do care about is that there are no harmful chemicals in the products, only natural ingredients. This has been particularly appealing to couples with young children who may be prone to getting into cleaning supplies with harmful chemicals. The lack of chemicals in our cleaning supplies also means they are safer for the environment – something we can all feel good about!
Our line of vitamins, supplied by the company Nutrilite, are also all natural. None of the vitamins, minerals or supplements used in any of the Nutrilite products are synthetically or artificially created in a lab. Each is derived from its own natural plant or herb. In fact, each bottle of Nutrilite product has a number which can trace the source of the product back to the exact farm, field, row and plant that the vitamin or supplement came from. Its no wonder why Nutrilite is the world’s number one supplier of vitamins and supplements today – doing twice the sales volume of the industry’s runner up, GNC.
Pastoral themes have allowed me to capitalize off of a growing trend to be organic and natural here in the U.S. and has blessed me with an excellent income opportunity. Providing customers with the natural products which they demand, while helping to not put harmful chemicals back into our environment is something I feel good about. Making money is just the bonus.
ENG 230 Introduction to Literature 